Most companies feed banner ads and text ads to affiliates and hope for the best. Not LavaLife. They turned to ideaLaunch for a widget that would distribute tips and advice to their affiliates, something they want and need. Affiliates visit a new page on LavaLife setup for the service, select the shape and color of the box, and copy and paste code onto their website. Tips are seamless fed to Affiliate sites daily. And each tips links back to LavaLife with the affiliate code that tracks conversion.